What a beautifully done resource. It starts out using the detailed guide to Analytics from Kissmetrics and walks you through just about everything you need to know.
If you’re still paranoid about Google “knowing too much” about your site, get over it. The days of marketing from the shadows are over. You want Google, Bing, Facebook and everyone else to know as much about your business as you can possibly tell them.
Click image to open interactive version (via Simply Business).